Small Business Spotlight: Brown Bag Best Seller Is Making Reading Fun Again
- Erin MeHarg
- 2 days ago
- 3 min read
There is something special about opening a book without knowing exactly what is waiting for you inside.
In a world where we are used to scrolling reviews, studying covers, reading spoilers, and overthinking every choice, Brown Bag Best Seller brings back a little bit of surprise.
This month’s EDM Creative Small Business Spotlight is Brown Bag Best Seller, owned by Angie Colten. It is a creative book business built around wrapped books, hidden titles, genre clues, gift boxes, bookish events, and the simple joy of discovering your next favorite read.
And honestly, it is such a fun idea.
What Is Brown Bag Best Seller?
Brown Bag Best Seller offers carefully curated wrapped books with hidden covers and titles. Instead of choosing a book by the cover, readers choose based on clues like the genre, age range, a short summary, or sometimes a notable quote.
It is a little bit like a “blind date with a book,” but with more personality and intention.
The business also offers book gift boxes, book accessories, vendor market pop-ups, bookish events, and special orders. Whether someone is shopping for themselves, a friend, a teacher, a book club, or a special occasion, Brown Bag Best Seller turns a book into more than just a purchase. It becomes an experience.
The Heart Behind the Business
One of the things I love most about Brown Bag Best Seller is that it started from a real love of reading.
Angie describes herself as a lifelong reader. She was the kid reading under the covers with a flashlight, the teen finishing assigned books the first night, and now the woman who makes sure she packs multiple pairs of reading glasses for a trip because you never know which ones will work best.
That kind of detail tells you everything.
Brown Bag Best Seller was not created just because books are popular. It was
created from years of book memories, bookstore trips, paperback pages, and the feeling of getting lost in a good story.
That is what makes the business feel so personal.
Giving Books a Second Life
Many of the books Angie offers are gently used, previously read, carefully chosen, and
thoughtfully wrapped. I love that because it gives the business another layer of meaning. These are not books that have lost their value because someone else read them first. They are stories being passed along, rediscovered, and enjoyed again.
There is something really thoughtful about that.
Choosing used books is also a more sustainable way to shop. It keeps good books circulating, reduces waste, and honors the idea that something well made deserves to last. For readers, it is a chance to find a great story. For the book, it is a second life.
Why This Business Stands Out
Brown Bag Best Seller is not just selling books. Angie is creating a moment.
The wrapping adds mystery. The clues make it fun. The gift boxes make it personal. The events and markets create connection. The whole idea reminds people that reading does not have to feel like a task or a trend.
It can feel fun again.
And from a marketing perspective, that is exactly what makes a small business memorable. The best small businesses are often built around more than a product. They are built around a feeling, a story, and a reason people want to come back.
Brown Bag Best Seller does that beautifully.
Who Brown Bag Best Seller Is Perfect For
Brown Bag Best Seller is a great fit for:
Readers who want to try something new
Book club members looking for a fun twist
Teachers, moms, friends, and graduates
Anyone who loves thoughtful gifts
People who enjoy surprises
Readers who still love the feeling of holding a real book
Shoppers who want to support a creative small business
It is also a great reminder that a gift does not have to be complicated to be meaningful. Sometimes a wrapped book, a few clues, and a little curiosity are enough.
A Small Business Worth Following
I chose to spotlight Brown Bag Best Seller because it is creative, personal, and full of heart.
Angie has taken something simple, a love of books, and turned it into a business that helps people rediscover the joy of reading. It is nostalgic, thoughtful, sustainable, and fun.
And that is the kind of small business story worth sharing.
You can learn more about Brown Bag Best Seller, shop book boxes, find upcoming market dates, and follow along for bookish events and surprises at: brownbagbestseller.com.
You can follow Brown Bag Best Seller at:
Facebook: BrownBagBestSeller
Instagram: BrownBagBestSeller
Here’s to giving good stories a second life and making reading fun again.
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