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Marketing Basics


Personal Posting vs. Business Posting: Why Business Social Media Needs Strategy
Just because someone posts on their personal account does not mean they know how to manage a business account. Business social media needs more than activity. It needs clarity, strategy, and intention.

Erin MeHarg
7 days ago4 min read
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The Truth About Social Media Ads for Small Business
Trying to figure out if social media ads are worth it for your small business? This guide breaks down the good, the bad, and the costly mistakes that lead to wasted ad spend, plus what to fix before you run ads so you can get real results.

Erin MeHarg
Apr 136 min read
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Before You Spend Another Dollar on Marketing, Start With This
Not sure where to start with marketing? Learn why a website, social media, and branding audit should come before spending time or money.

Erin MeHarg
Jan 203 min read
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The Anatomy of a Great Website for Small Businesses
A strong website is the foundation of your online presence. This guide breaks down the essential parts of a great small business website and explains why each one matters for building trust, improving SEO, and converting visitors into customers.

Erin MeHarg
Dec 11, 20254 min read
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