Marketing Basics

Just because someone posts on their personal account does not mean they know how to manage a business account. Business social media needs more than activity. It needs clarity, strategy, and intention.

Trying to figure out if social media ads are worth it for your small business? This guide breaks down the good, the bad, and the costly mistakes that lead to wasted ad spend, plus what to fix before you run ads so you can get real results.

Not sure where to start with marketing? Learn why a website, social media, and branding audit should come before spending time or money.

A strong website is the foundation of your online presence. This guide breaks down the essential parts of a great small business website and explains why each one matters for building trust, improving SEO, and converting visitors into customers.